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General - Motorcycle industry might be in trouble - can it be saved?

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doritos

East York, Ontario
2018-02-04 16:26:26 EST

Edited
http://www.latimes.com/business/autos/la-fi-hy-motorcycle-summit-20171214-story.html

You can read the full report here:
https://spaces.hightail.com/receive/SdhSlwwnDH


Key Points:
* Sales are flat or falling in almost every area.
* Baby boomer buyers, the most consistent motorcycle consumers, are aging out of the industry fast.
* The industry has failed to increase sales by making new riders out of women, minorities and millennials.
* The old dealership model is broken and needs a makeover.
* The arrival of autonomous vehicles may push motorcycles off the road entirely.



mikeeJ

Thornhill, Ontario
2018-02-04 18:50:17 EST

Interesting article. I'm little surprised to hear this actually. Taking into consideration all the commute problems that are only growing particularly in major metropolitan areas, such as GTA (Toronto) you would think all the millennials would think "outside the box" and jump at other transportation alternatives. Then again, they are to busy looking at their phones...

kawi_lady

Burlington, Ontario
2018-02-06 08:45:44 EST

I personally find some dealership sales people very arrogant. They don't talk to you, they talk at you.

adwTourRider

Burlington, Ontario
2018-02-06 17:03:52 EST


The industry has failed to increase sales by making new riders out of women, minorities and millennials.

I don't like this article. Too political. Right there dividing into 3 different groups. Like we need to elevate certain classes.

rideordie

Palm Springs, Riverside County, California
2018-02-07 05:52:16 PST

Perhaps if manufactures continue pushing 250-500 range then more people will get into this. Just few years ago it was either 150/250 or 650 and nothing in between.

weestrom

Cross City, Dixie County, Florida
2018-02-26 20:06:18 EST

This new generation is interested in buying a new $1000 phone every two years. If they only knew how much more there is to life.

blueR1

Mississauga, Ontario
2018-03-05 08:45:26 EST

Not sure if I agree. The suggestion that millennials and their engagement with social media is destroying the motorcycle industry is missing the point. I think the manufactures had recognized that it is the economic factors that are to blame for the millennials disconnect from the industry and the potential joy of this hobby or life style. Economic factors are really the key. The good thing is the conversation has started. Building more smaller-displacement bikes with a lower price point is a good start.
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